Monthly Archives: March 2010

Mass Branding vs. Premier Class

IPL, India’s 800-pound sports gorilla gathers steam and creates more scope for advertisers and brand managers to make bigger and costlier mistakes in positioning themselves with the game. Continue reading

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StartUp Boost vs Startup Visa

  The Indian Budget is out and am worried! Not because, the bold brush effort of the Finance Minister to put more money in the consumers pockets, would lead to higher consumption, and hopefully, drive up demand. Not because, the … Continue reading

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