Monthly Archives: October 2010

7 Habits of Highly Effective Social Media Professionals- What makes U ACE ?!

This post (longer than usual) is provoked by a number of folks I know who are jumping onto the Social Media bandwagon. While corporates, businesses and organisations keep looking for how to maximise their visibility and awareness, people are becoming … Continue reading

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It’s all about Generation Honey! 5 things Indian marketers should know

  I got a mail from my friend Sanjay Tiwari he leads a Juxt Consult,which owns one of India’s largest and most info-rich consumer and internet user panels. Juxt had recently completed a study on Indian Consumer Generations. see the … Continue reading

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Developing an Effective Social Media Policy for Corporates

If you don’t have a plan for your organisation on Social Media, Social Media will hijack your organisation’s reputation. While blogging on corporate social networking, I realised that great examples to follow, start with the ground rules. Here’s why: The … Continue reading

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How to make your post VIRAL? 3 lessons I learnt in social media

On Oct 13, I wrote a blog post on the Se7en Deadly Social Media Sins. A week later, I was mystified with the spike in hits I noticed on the WordPress dashboard stat counter. Have a look! Now I don’t … Continue reading

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BlackBerry Torch vs Nokia Torch- 5 learnings for India’s mobile marketers

By the time you read this post, you would have already seen, heard or read about the launch of the BlackBerry Torch handset. The handset launched yesterday among concerns of India’s Home Ministry not relenting on the encrypted service issue. … Continue reading

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Se7en Deadly Social Media Sins

This one is straight out of the movies! And I see each sin (as in errors of judgement) repeated over and over again by Social Media Strategists, Digital Branding experts, Marketing Gurus and all colours of Social Networking enthusiasts. But the … Continue reading

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Where will LIFE take you?

A year ago, Louis Vuitton in this ad asked the question which the ancients have spent eons grappling with. The video already worth 600K views on youtube and counting, tells a story via vignettes, chiaroscuro, tight edits, and music that … Continue reading

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