Category Archives: communications

Free Basics vs. Net Neutrality:What Ashok Jain may have said

when there are two sides, always look for the third eye view- my POV on Net Neutrality vs. Free Basics
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Posted in communications, content, Corporate, CSR, entrepreneurship, India marketing, Jay Vikram Bakshi, marketing, money, politics, social enterprise | Tagged , , , , , , , , , | 2 Comments

7 seconds or less: Attention span versus first impressions on social media

“In the future everyone will have their fifteen minutes of fame”, thus spake psychedelic guru, Andy Warhol. That was 1968! And the flower power hippie movement was the backdrop, as was network TV in the US. Cut to 2015, and … Continue reading

Posted in career advice, communications, consumer research, entrepreneurship, recruitment, social media, social networking | Tagged , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Whose content is it anyway?

Last week, I participated in a twitter poll on A-listers. The question put forth by @anaggh, a social media influencer in India, was ‘who according to you is an A lister on twitter?” and I answered A lister= people with … Continue reading

Posted in communications, content, entrepreneurship, India marketing, Jay Vikram Bakshi, marketing, social media, social media marketing, Social networking | Leave a comment

Is the News Room dying?

I didn’t blog a year back when Instagram, was valued at One BILLION dollars and acquired by Facebook, about the same time when Kodak filed for bankruptcy. I thought enough has been written already about how Instagram, which allows people … Continue reading

Posted in communications, Jay Vikram Bakshi, social media, social media marketing, Social networking, social networking | Tagged , , , , , , , , , , , , , , | Leave a comment

It’s Complicated!- Media, Messaging, Sustainability and Development

This week, I spent some time attending the Delhi Sustainable Development Summit. TERI’s flagship event with marquee names as sponsors and heads of states as speakers, I had expected to be overwhelmed by the quality of thought leadership and statesmanship … Continue reading

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From myCrowd to iCloud- 5 Things iLearn from The Steve Jobs journey

There is so much out in the media about Steve Jobs, his iConic presence in the world of computing, music, movies, mobiles ever since he announced his decision to step down from his position of CEO of Apple Inc, that … Continue reading

Posted in communications, Corporate, Jay Vikram Bakshi, marketing, mobile marketing, social media, social media marketing, Uncategorized | Tagged , , , , , | 2 Comments

OMG! Social Media is EXPENSIVE!!

Time to do some myth busting! Myth 1: Social Media is CHEAP – for almost ZERO media cost and effort you can build massive Brand presence Myth 2: If people are talking about your brand on Twitter or LIKE ing … Continue reading

Posted in communications, consumer research, Corporate, marketing, social media, social media marketing | Tagged , , , , , , , , , | 5 Comments

What’s so social about WikiLeaks? Is Julian Assange the poster boy of traditional media?

WikiLeaks! so what is it? Here’s what Wikipedia (still the community driven knowledge source on the web) says about it. WikiLeaks is an international non-profit organisation that publishes submissions of private, secret, and classified media from anonymous news sources, news leaks, and whistleblowers. … Continue reading

Posted in communications, Jay Vikram Bakshi, politics, social media, Uncategorized | Tagged , , , , , , , , , | 4 Comments

7 Social Networking Secrets from Mark Zuckerberg

Yup! been thinking of blogging about the movie on Mark Zuckerberg Facebook’s 20-something CEO ( I’m CEO, Bitch!) and his journey to the first 1000,000 friends ever since I saw the movie. A “MUST” watch cult movie, to be sure! But … Continue reading

Posted in communications, Jay Vikram Bakshi, marketing, social media, social media marketing, Social networking, social networking | Tagged , , , , , , , , , , , , , | 3 Comments

Return on Attention: 7 ways to measure SUCCESS in the Influence Economy

This is the slightly extended version of the blog post I wrote for Smedio the new media and social web guide for business & marketers. We live in an economy which is designed around People. People trust each other more … Continue reading

Posted in communications, consumer research, Corporate, marketing, social media, social media marketing, Social networking | Tagged , , , , , , , , , , , , , , , , , , , , , , , , | 1 Comment