Category Archives: India marketing

Free Basics vs. Net Neutrality:What Ashok Jain may have said

when there are two sides, always look for the third eye view- my POV on Net Neutrality vs. Free Basics
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Posted in communications, content, Corporate, CSR, entrepreneurship, India marketing, Jay Vikram Bakshi, marketing, money, politics, social enterprise | Tagged , , , , , , , , , | 2 Comments

Whose content is it anyway?

Last week, I participated in a twitter poll on A-listers. The question put forth by @anaggh, a social media influencer in India, was ‘who according to you is an A lister on twitter?” and I answered A lister= people with … Continue reading

Posted in communications, content, entrepreneurship, India marketing, Jay Vikram Bakshi, marketing, social media, social media marketing, Social networking | Leave a comment

Co- creating with the Community- Satish Magar, Draft Land Acquisition Bill and farmers of Bhatta – Parsaul

“Can you help us make townships with our land?” asks Ajay Pal Singh, a farmer who has lost 300 bighas of land to Builders facilitated by the Greater Noida Development Authority in Bhatta-Parsaul. Lost? Says Singh, the Government (yes! The … Continue reading

Posted in Corporate, India marketing, Jay Vikram Bakshi, Jaywalking, politics, social media, Uncategorized | Tagged , , , , , , | 3 Comments

F@$% FACEBOOK- BUILD your brands in NICHE Social Networks

I generally don’t use FOUR-letter words in my blogs, but this one is straight from one of the brand managers, I spoke with following FACEBOOK’s “taking down (of) the official India pages of fashion house French Connection UK and chocolate giant Cadbury’s … Continue reading

Posted in Corporate, India marketing, social media, social media marketing, Uncategorized | Tagged , , , , , , | 1 Comment

It’s all about Generation Honey! 5 things Indian marketers should know

  I got a mail from my friend Sanjay Tiwari he leads a Juxt Consult,which owns one of India’s largest and most info-rich consumer and internet user panels. Juxt had recently completed a study on Indian Consumer Generations. see the … Continue reading

Posted in consumer research, Corporate, India marketing, marketing, mobile marketing, social media | Tagged , , , , , , , , , , | Leave a comment