Category Archives: marketing

Free Basics vs. Net Neutrality:What Ashok Jain may have said

when there are two sides, always look for the third eye view- my POV on Net Neutrality vs. Free Basics
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Posted in communications, content, Corporate, CSR, entrepreneurship, India marketing, Jay Vikram Bakshi, marketing, money, politics, social enterprise | Tagged , , , , , , , , , | 2 Comments

The Retail Remix

Last weekend was about entrepreneurs! Its become some kind of a habit for me to spend a day each week with startups. Saturdays turn out to be the best days. VC’s, and PE’s are winding down their mad travel schedules…a … Continue reading

Posted in entrepreneurship, Jay Vikram Bakshi, Jaywalking, marketing, money, social enterprise, sustainability | Tagged , , , , , | 2 Comments

Whose content is it anyway?

Last week, I participated in a twitter poll on A-listers. The question put forth by @anaggh, a social media influencer in India, was ‘who according to you is an A lister on twitter?” and I answered A lister= people with … Continue reading

Posted in communications, content, entrepreneurship, India marketing, Jay Vikram Bakshi, marketing, social media, social media marketing, Social networking | Leave a comment

Are you M positive?

Today, I heard another pitch from an ‘entrepreneur’, and I was reminded of a similar exchange which I walked away from, some six years back. At that time, I had just put in my papers at Nokia, to start my … Continue reading

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The Flip Side of Social Media

It’s time to end the silence. And what’s prompting me this time around is the flip side of social media. Having spent almost a year of talking, lecturing, Debating the worth and RoI of social media, and social networks as … Continue reading

Posted in Jay Vikram Bakshi, marketing, politics, social media, social media marketing, Social networking, social networking | Tagged , , , , , , , , | 1 Comment

From myCrowd to iCloud- 5 Things iLearn from The Steve Jobs journey

There is so much out in the media about Steve Jobs, his iConic presence in the world of computing, music, movies, mobiles ever since he announced his decision to step down from his position of CEO of Apple Inc, that … Continue reading

Posted in communications, Corporate, Jay Vikram Bakshi, marketing, mobile marketing, social media, social media marketing, Uncategorized | Tagged , , , , , | 2 Comments

OMG! Social Media is EXPENSIVE!!

Time to do some myth busting! Myth 1: Social Media is CHEAP – for almost ZERO media cost and effort you can build massive Brand presence Myth 2: If people are talking about your brand on Twitter or LIKE ing … Continue reading

Posted in communications, consumer research, Corporate, marketing, social media, social media marketing | Tagged , , , , , , , , , | 5 Comments

7 Social Networking Secrets from Mark Zuckerberg

Yup! been thinking of blogging about the movie on Mark Zuckerberg Facebook’s 20-something CEO ( I’m CEO, Bitch!) and his journey to the first 1000,000 friends ever since I saw the movie. A “MUST” watch cult movie, to be sure! But … Continue reading

Posted in communications, Jay Vikram Bakshi, marketing, social media, social media marketing, Social networking, social networking | Tagged , , , , , , , , , , , , , | 3 Comments

Return on Attention: 7 ways to measure SUCCESS in the Influence Economy

This is the slightly extended version of the blog post I wrote for Smedio the new media and social web guide for business & marketers. We live in an economy which is designed around People. People trust each other more … Continue reading

Posted in communications, consumer research, Corporate, marketing, social media, social media marketing, Social networking | Tagged , , , , , , , , , , , , , , , , , , , , , , , , | 1 Comment

It’s all about Generation Honey! 5 things Indian marketers should know

  I got a mail from my friend Sanjay Tiwari he leads a Juxt Consult,which owns one of India’s largest and most info-rich consumer and internet user panels. Juxt had recently completed a study on Indian Consumer Generations. see the … Continue reading

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