Category Archives: social media marketing

Whose content is it anyway?

Last week, I participated in a twitter poll on A-listers. The question put forth by @anaggh, a social media influencer in India, was ‘who according to you is an A lister on twitter?” and I answered A lister= people with … Continue reading

Posted in communications, content, entrepreneurship, India marketing, Jay Vikram Bakshi, marketing, social media, social media marketing, Social networking | Leave a comment

Is the News Room dying?

I didn’t blog a year back when Instagram, was valued at One BILLION dollars and acquired by Facebook, about the same time when Kodak filed for bankruptcy. I thought enough has been written already about how Instagram, which allows people … Continue reading

Posted in communications, Jay Vikram Bakshi, social media, social media marketing, Social networking, social networking | Tagged , , , , , , , , , , , , , , | Leave a comment

The Flip Side of Social Media

It’s time to end the silence. And what’s prompting me this time around is the flip side of social media. Having spent almost a year of talking, lecturing, Debating the worth and RoI of social media, and social networks as … Continue reading

Posted in Jay Vikram Bakshi, marketing, politics, social media, social media marketing, Social networking, social networking | Tagged , , , , , , , , | 1 Comment

From myCrowd to iCloud- 5 Things iLearn from The Steve Jobs journey

There is so much out in the media about Steve Jobs, his iConic presence in the world of computing, music, movies, mobiles ever since he announced his decision to step down from his position of CEO of Apple Inc, that … Continue reading

Posted in communications, Corporate, Jay Vikram Bakshi, marketing, mobile marketing, social media, social media marketing, Uncategorized | Tagged , , , , , | 2 Comments

OMG! Social Media is EXPENSIVE!!

Time to do some myth busting! Myth 1: Social Media is CHEAP – for almost ZERO media cost and effort you can build massive Brand presence Myth 2: If people are talking about your brand on Twitter or LIKE ing … Continue reading

Posted in communications, consumer research, Corporate, marketing, social media, social media marketing | Tagged , , , , , , , , , | 5 Comments

F@$% FACEBOOK- BUILD your brands in NICHE Social Networks

I generally don’t use FOUR-letter words in my blogs, but this one is straight from one of the brand managers, I spoke with following FACEBOOK’s “taking down (of) the official India pages of fashion house French Connection UK and chocolate giant Cadbury’s … Continue reading

Posted in Corporate, India marketing, social media, social media marketing, Uncategorized | Tagged , , , , , , | 1 Comment

7 Social Networking Secrets from Mark Zuckerberg

Yup! been thinking of blogging about the movie on Mark Zuckerberg Facebook’s 20-something CEO ( I’m CEO, Bitch!) and his journey to the first 1000,000 friends ever since I saw the movie. A “MUST” watch cult movie, to be sure! But … Continue reading

Posted in communications, Jay Vikram Bakshi, marketing, social media, social media marketing, Social networking, social networking | Tagged , , , , , , , , , , , , , | 3 Comments

Return on Attention: 7 ways to measure SUCCESS in the Influence Economy

This is the slightly extended version of the blog post I wrote for Smedio the new media and social web guide for business & marketers. We live in an economy which is designed around People. People trust each other more … Continue reading

Posted in communications, consumer research, Corporate, marketing, social media, social media marketing, Social networking | Tagged , , , , , , , , , , , , , , , , , , , , , , , , | 1 Comment

The 3C’s of Social Media Marketing- Are you co-creating your content with your community yet?

3 years back, when I first proposed Social Media Marketing to our PR and Online Reputation Management clients, there was a sense of dis-belief among the marketing mavens that traditional media could be dis-intermediated in the next few years. Today, … Continue reading

Posted in social media, social media marketing, social networking | Tagged , , , , , , , , , , , , , , , , , , , | 4 Comments