Category Archives: social media

7 seconds or less: Attention span versus first impressions on social media

“In the future everyone will have their fifteen minutes of fame”, thus spake psychedelic guru, Andy Warhol. That was 1968! And the flower power hippie movement was the backdrop, as was network TV in the US. Cut to 2015, and … Continue reading

Posted in career advice, communications, consumer research, entrepreneurship, recruitment, social media, social networking | Tagged , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Whose content is it anyway?

Last week, I participated in a twitter poll on A-listers. The question put forth by @anaggh, a social media influencer in India, was ‘who according to you is an A lister on twitter?” and I answered A lister= people with … Continue reading

Posted in communications, content, entrepreneurship, India marketing, Jay Vikram Bakshi, marketing, social media, social media marketing, Social networking | Leave a comment

Is the News Room dying?

I didn’t blog a year back when Instagram, was valued at One BILLION dollars and acquired by Facebook, about the same time when Kodak filed for bankruptcy. I thought enough has been written already about how Instagram, which allows people … Continue reading

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It’s Complicated!- Media, Messaging, Sustainability and Development

This week, I spent some time attending the Delhi Sustainable Development Summit. TERI’s flagship event with marquee names as sponsors and heads of states as speakers, I had expected to be overwhelmed by the quality of thought leadership and statesmanship … Continue reading

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Social Media and Censorship- When Private becomes Public

I interrupt the series on Millennial Marketing to share the debate and raise a few questions on the unfolding drama of Social Media censorship. For those interested, you can check out the post on Marketing to Millennials here. Time magazine put a … Continue reading

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The Flip Side of Social Media

It’s time to end the silence. And what’s prompting me this time around is the flip side of social media. Having spent almost a year of talking, lecturing, Debating the worth and RoI of social media, and social networks as … Continue reading

Posted in Jay Vikram Bakshi, marketing, politics, social media, social media marketing, Social networking, social networking | Tagged , , , , , , , , | 1 Comment

From myCrowd to iCloud- 5 Things iLearn from The Steve Jobs journey

There is so much out in the media about Steve Jobs, his iConic presence in the world of computing, music, movies, mobiles ever since he announced his decision to step down from his position of CEO of Apple Inc, that … Continue reading

Posted in communications, Corporate, Jay Vikram Bakshi, marketing, mobile marketing, social media, social media marketing, Uncategorized | Tagged , , , , , | 2 Comments

Co- creating with the Community- Satish Magar, Draft Land Acquisition Bill and farmers of Bhatta – Parsaul

“Can you help us make townships with our land?” asks Ajay Pal Singh, a farmer who has lost 300 bighas of land to Builders facilitated by the Greater Noida Development Authority in Bhatta-Parsaul. Lost? Says Singh, the Government (yes! The … Continue reading

Posted in Corporate, India marketing, Jay Vikram Bakshi, Jaywalking, politics, social media, Uncategorized | Tagged , , , , , , | 3 Comments

OMG! Social Media is EXPENSIVE!!

Time to do some myth busting! Myth 1: Social Media is CHEAP – for almost ZERO media cost and effort you can build massive Brand presence Myth 2: If people are talking about your brand on Twitter or LIKE ing … Continue reading

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F@$% FACEBOOK- BUILD your brands in NICHE Social Networks

I generally don’t use FOUR-letter words in my blogs, but this one is straight from one of the brand managers, I spoke with following FACEBOOK’s “taking down (of) the official India pages of fashion house French Connection UK and chocolate giant Cadbury’s … Continue reading

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