Tag Archives: Brands

From myCrowd to iCloud- 5 Things iLearn from The Steve Jobs journey

There is so much out in the media about Steve Jobs, his iConic presence in the world of computing, music, movies, mobiles ever since he announced his decision to step down from his position of CEO of Apple Inc, that … Continue reading

Posted in communications, Corporate, Jay Vikram Bakshi, marketing, mobile marketing, social media, social media marketing, Uncategorized | Tagged , , , , , | 2 Comments

OMG! Social Media is EXPENSIVE!!

Time to do some myth busting! Myth 1: Social Media is CHEAP – for almost ZERO media cost and effort you can build massive Brand presence Myth 2: If people are talking about your brand on Twitter or LIKE ing … Continue reading

Posted in communications, consumer research, Corporate, marketing, social media, social media marketing | Tagged , , , , , , , , , | 5 Comments

Return on Attention: 7 ways to measure SUCCESS in the Influence Economy

This is the slightly extended version of the blog post I wrote for Smedio the new media and social web guide for business & marketers. We live in an economy which is designed around People. People trust each other more … Continue reading

Posted in communications, consumer research, Corporate, marketing, social media, social media marketing, Social networking | Tagged , , , , , , , , , , , , , , , , , , , , , , , , | 1 Comment

The 3C’s of Social Media Marketing- Are you co-creating your content with your community yet?

3 years back, when I first proposed Social Media Marketing to our PR and Online Reputation Management clients, there was a sense of dis-belief among the marketing mavens that traditional media could be dis-intermediated in the next few years. Today, … Continue reading

Posted in social media, social media marketing, social networking | Tagged , , , , , , , , , , , , , , , , , , , | 4 Comments

Developing an Effective Social Media Policy for Corporates

If you don’t have a plan for your organisation on Social Media, Social Media will hijack your organisation’s reputation. While blogging on corporate social networking, I realised that great examples to follow, start with the ground rules. Here’s why: The … Continue reading

Posted in communications, Corporate, social media, Social networking | Tagged , , , , , , , | 1 Comment

BlackBerry Torch vs Nokia Torch- 5 learnings for India’s mobile marketers

By the time you read this post, you would have already seen, heard or read about the launch of the BlackBerry Torch handset. The handset launched yesterday among concerns of India‚Äôs Home Ministry not relenting on the encrypted service issue. … Continue reading

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Mass Branding vs. Premier Class

IPL, India’s 800-pound sports gorilla gathers steam and creates more scope for advertisers and brand managers to make bigger and costlier mistakes in positioning themselves with the game. Continue reading

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