Tag Archives: class brands

Return on Attention: 7 ways to measure SUCCESS in the Influence Economy

This is the slightly extended version of the blog post I wrote for Smedio the new media and social web guide for business & marketers. We live in an economy which is designed around People. People trust each other more … Continue reading

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Mass Branding vs. Premier Class

IPL, India’s 800-pound sports gorilla gathers steam and creates more scope for advertisers and brand managers to make bigger and costlier mistakes in positioning themselves with the game. Continue reading

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