Tag Archives: corporate social networking

F@$% FACEBOOK- BUILD your brands in NICHE Social Networks

I generally don’t use FOUR-letter words in my blogs, but this one is straight from one of the brand managers, I spoke with following FACEBOOK’s “taking down (of) the official India pages of fashion house French Connection UK and chocolate giant Cadbury’s … Continue reading

Posted in Corporate, India marketing, social media, social media marketing, Uncategorized | Tagged , , , , , , | 1 Comment

Return on Attention: 7 ways to measure SUCCESS in the Influence Economy

This is the slightly extended version of the blog post I wrote for Smedio the new media and social web guide for business & marketers. We live in an economy which is designed around People. People trust each other more … Continue reading

Posted in communications, consumer research, Corporate, marketing, social media, social media marketing, Social networking | Tagged , , , , , , , , , , , , , , , , , , , , , , , , | 1 Comment

Developing an Effective Social Media Policy for Corporates

If you don’t have a plan for your organisation on Social Media, Social Media will hijack your organisation’s reputation. While blogging on corporate social networking, I realised that great examples to follow, start with the ground rules. Here’s why: The … Continue reading

Posted in communications, Corporate, social media, Social networking | Tagged , , , , , , , | 1 Comment

Se7en Deadly Social Media Sins

This one is straight out of the movies! And I see each sin (as in errors of judgement) repeated over and over again by Social Media Strategists, Digital Branding experts, Marketing Gurus and all colours of Social Networking enthusiasts. But the … Continue reading

Posted in social media, Social networking | Tagged , , , , , , , , , , | 4 Comments

Corporate Social Networking n U! How Much is Too Much

How much is too much on Social Media? As India Inc. gears up to harness the power of social networking for business benefit, the key debate that is raging among CIO’s already grappling with Cloud Computing is: What is it that … Continue reading

Posted in communications, Corporate, social media, Social networking | Tagged , , , , , , , , , , , | 7 Comments