Tag Archives: social network

Are you M positive?

Today, I heard another pitch from an ‘entrepreneur’, and I was reminded of a similar exchange which I walked away from, some six years back. At that time, I had just put in my papers at Nokia, to start my … Continue reading

Posted in marketing, social enterprise, social networking, sustainability | Tagged , , , , , | Leave a comment

OMG! Social Media is EXPENSIVE!!

Time to do some myth busting! Myth 1: Social Media is CHEAP – for almost ZERO media cost and effort you can build massive Brand presence Myth 2: If people are talking about your brand on Twitter or LIKE ing … Continue reading

Posted in communications, consumer research, Corporate, marketing, social media, social media marketing | Tagged , , , , , , , , , | 5 Comments

Social Shifts power Social Media: 7 reasons I got from the Mid-East

“Amma, why do 17 of us have to live in this room? why don’t we ask the sheikh next door, if he’ll let us use his pool?” Ok! I made that up. Rather, someone who I was discussing the tectonic … Continue reading

Posted in Jay Vikram Bakshi, politics, social media, Social networking | Tagged , , , , , , , , , , , , , , , , | 6 Comments

7 Habits of Highly Effective Social Media Professionals- What makes U ACE ?!

This post (longer than usual) is provoked by a number of folks I know who are jumping onto the Social Media bandwagon. While corporates, businesses and organisations keep looking for how to maximise their visibility and awareness, people are becoming … Continue reading

Posted in communications, Corporate, social media, social networking, Uncategorized | Tagged , , , , , , , | 1 Comment

Se7en Deadly Social Media Sins

This one is straight out of the movies! And I see each sin (as in errors of judgement) repeated over and over again by Social Media Strategists, Digital Branding experts, Marketing Gurus and all colours of Social Networking enthusiasts. But the … Continue reading

Posted in social media, Social networking | Tagged , , , , , , , , , , | 4 Comments

Corporate Social Networking n U! How Much is Too Much

How much is too much on Social Media? As India Inc. gears up to harness the power of social networking for business benefit, the key debate that is raging among CIO’s already grappling with Cloud Computing is: What is it that … Continue reading

Posted in communications, Corporate, social media, Social networking | Tagged , , , , , , , , , , , | 7 Comments