Tag Archives: youtube

7 seconds or less: Attention span versus first impressions on social media

“In the future everyone will have their fifteen minutes of fame”, thus spake psychedelic guru, Andy Warhol. That was 1968! And the flower power hippie movement was the backdrop, as was network TV in the US. Cut to 2015, and … Continue reading

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Social Media and Censorship- When Private becomes Public

I interrupt the series on Millennial Marketing to share the debate and raise a few questions on the unfolding drama of Social Media censorship. For those interested, you can check out the post on Marketing to Millennials here. Time magazine put a … Continue reading

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The Flip Side of Social Media

It’s time to end the silence. And what’s prompting me this time around is the flip side of social media. Having spent almost a year of talking, lecturing, Debating the worth and RoI of social media, and social networks as … Continue reading

Posted in Jay Vikram Bakshi, marketing, politics, social media, social media marketing, Social networking, social networking | Tagged , , , , , , , , | 1 Comment

OMG! Social Media is EXPENSIVE!!

Time to do some myth busting! Myth 1: Social Media is CHEAP – for almost ZERO media cost and effort you can build massive Brand presence Myth 2: If people are talking about your brand on Twitter or LIKE ing … Continue reading

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Social Shifts power Social Media: 7 reasons I got from the Mid-East

“Amma, why do 17 of us have to live in this room? why don’t we ask the sheikh next door, if he’ll let us use his pool?” Ok! I made that up. Rather, someone who I was discussing the tectonic … Continue reading

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The 3C’s of Social Media Marketing- Are you co-creating your content with your community yet?

3 years back, when I first proposed Social Media Marketing to our PR and Online Reputation Management clients, there was a sense of dis-belief among the marketing mavens that traditional media could be dis-intermediated in the next few years. Today, … Continue reading

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How to make your post VIRAL? 3 lessons I learnt in social media

On Oct 13, I wrote a blog post on the Se7en Deadly Social Media Sins. A week later, I was mystified with the spike in hits I noticed on the WordPress dashboard stat counter. Have a look! Now I don’t … Continue reading

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BlackBerry Torch vs Nokia Torch- 5 learnings for India’s mobile marketers

By the time you read this post, you would have already seen, heard or read about the launch of the BlackBerry Torch handset. The handset launched yesterday among concerns of India’s Home Ministry not relenting on the encrypted service issue. … Continue reading

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Se7en Deadly Social Media Sins

This one is straight out of the movies! And I see each sin (as in errors of judgement) repeated over and over again by Social Media Strategists, Digital Branding experts, Marketing Gurus and all colours of Social Networking enthusiasts. But the … Continue reading

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