Category Archives: consumer research

In Pursuit of Excellence

Posted on August 31, 2019 by jvbakshi

I remember many years back, my first front page by-line story in the country’s leading business daily was an anchor piece. The last news article below the fold flashing across the page was about a bunch of aviators flying across … Continue reading →

Posted in career advice, consumer research, content, Corporate, entrepreneurship, Jay Vikram Bakshi, Leadership, marketing, media | Tagged , , , , , , , , | 1 Comment

Hello World- Welcome to Data-ism

Posted on January 1, 2019 by jvbakshi

If there was one definitive book I read in 2018, which I want to refer to in 2019, it was Yuval Harari‘s ‘Homo Deus‘. And as I read this page-turner, a few thoughts stayed with me. Q: Why do we … Continue reading →

Posted in career advice, communications, consumer research, Corporate, entrepreneurship, Jay Vikram Bakshi, Jaywalking, marketing, mobile marketing, social media, social media marketing, Social networking, social networking | Tagged , , , , , , , , , , , , , | Leave a comment

7 seconds or less: Attention span versus first impressions on social media

Posted on August 10, 2015 by jvbakshi

“In the future everyone will have their fifteen minutes of fame”, thus spake psychedelic guru, Andy Warhol. That was 1968! And the flower power hippie movement was the backdrop, as was network TV in the US. Cut to 2015, and … Continue reading →

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OMG! Social Media is EXPENSIVE!!

Posted on July 12, 2011 by jvbakshi

Time to do some myth busting! Myth 1: Social Media is CHEAP – for almost ZERO media cost and effort you can build massive Brand presence Myth 2: If people are talking about your brand on Twitter or LIKE ing … Continue reading →

Posted in communications, consumer research, Corporate, marketing, social media, social media marketing | Tagged , , , , , , , , , | 5 Comments

Return on Attention: 7 ways to measure SUCCESS in the Influence Economy

Posted on November 11, 2010 by jvbakshi

This is the slightly extended version of the blog post I wrote for Smedio the new media and social web guide for business & marketers. We live in an economy which is designed around People. People trust each other more … Continue reading →

Posted in communications, consumer research, Corporate, marketing, social media, social media marketing, Social networking | Tagged , , , , , , , , , , , , , , , , , , , , , , , , | 1 Comment

It’s all about Generation Honey! 5 things Indian marketers should know

Posted on October 27, 2010 by jvbakshi

  I got a mail from my friend Sanjay Tiwari he leads a Juxt Consult,which owns one of India’s largest and most info-rich consumer and internet user panels. Juxt had recently completed a study on Indian Consumer Generations. see the … Continue reading →

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