Category Archives: consumer research

7 seconds or less: Attention span versus first impressions on social media

“In the future everyone will have their fifteen minutes of fame”, thus spake psychedelic guru, Andy Warhol. That was 1968! And the flower power hippie movement was the backdrop, as was network TV in the US. Cut to 2015, and … Continue reading

Posted in career advice, communications, consumer research, entrepreneurship, recruitment, social media, social networking | Tagged , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

OMG! Social Media is EXPENSIVE!!

Time to do some myth busting! Myth 1: Social Media is CHEAP – for almost ZERO media cost and effort you can build massive Brand presence Myth 2: If people are talking about your brand on Twitter or LIKE ing … Continue reading

Posted in communications, consumer research, Corporate, marketing, social media, social media marketing | Tagged , , , , , , , , , | 5 Comments

Return on Attention: 7 ways to measure SUCCESS in the Influence Economy

This is the slightly extended version of the blog post I wrote for Smedio the new media and social web guide for business & marketers. We live in an economy which is designed around People. People trust each other more … Continue reading

Posted in communications, consumer research, Corporate, marketing, social media, social media marketing, Social networking | Tagged , , , , , , , , , , , , , , , , , , , , , , , , | 1 Comment

It’s all about Generation Honey! 5 things Indian marketers should know

  I got a mail from my friend Sanjay Tiwari he leads a Juxt Consult,which owns one of India’s largest and most info-rich consumer and internet user panels. Juxt had recently completed a study on Indian Consumer Generations. see the … Continue reading

Posted in consumer research, Corporate, India marketing, marketing, mobile marketing, social media | Tagged , , , , , , , , , , | Leave a comment