Tag Archives: corporate

10 Questions for CSR Game Changers

I was at a meeting with Dr. Bhaskar Chatterjee, Director General and CEO of IICA. Dr. Chatterjee is known for the Chatterjee Model for CSR reporting in India’s public sector undertakings. This model, after much change, debate and deliberation passed into … Continue reading

Posted in Corporate, CSR, Jay Vikram Bakshi, social enterprise, sustainability | Tagged , , , , , , , , | 1 Comment

CSR: What you didn’t know about Section 135 and didn’t bother to find out!

There is a need to dispel the myths and mythology that surrounds knowledge and understanding of Section 135, of the Companies Act, 2013, which makes 2 percent contribution for CSR easy to criticize. Continue reading

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There’s a library at the heart of the global village

Deborah Jacobs (@djlibrarian) was quick to pick up the comment I made, at the last board meet of READ( @READglobal), celebrating seven years of operations in India. Deborah and a bunch of others are part of a small and significant … Continue reading

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From myCrowd to iCloud- 5 Things iLearn from The Steve Jobs journey

There is so much out in the media about Steve Jobs, his iConic presence in the world of computing, music, movies, mobiles ever since he announced his decision to step down from his position of CEO of Apple Inc, that … Continue reading

Posted in communications, Corporate, Jay Vikram Bakshi, marketing, mobile marketing, social media, social media marketing, Uncategorized | Tagged , , , , , | 2 Comments

OMG! Social Media is EXPENSIVE!!

Time to do some myth busting! Myth 1: Social Media is CHEAP – for almost ZERO media cost and effort you can build massive Brand presence Myth 2: If people are talking about your brand on Twitter or LIKE ing … Continue reading

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F@$% FACEBOOK- BUILD your brands in NICHE Social Networks

I generally don’t use FOUR-letter words in my blogs, but this one is straight from one of the brand managers, I spoke with following FACEBOOK’s “taking down (of) the official India pages of fashion house French Connection UK and chocolate giant Cadbury’s … Continue reading

Posted in Corporate, India marketing, social media, social media marketing, Uncategorized | Tagged , , , , , , | 1 Comment

Return on Attention: 7 ways to measure SUCCESS in the Influence Economy

This is the slightly extended version of the blog post I wrote for Smedio the new media and social web guide for business & marketers. We live in an economy which is designed around People. People trust each other more … Continue reading

Posted in communications, consumer research, Corporate, marketing, social media, social media marketing, Social networking | Tagged , , , , , , , , , , , , , , , , , , , , , , , , | 1 Comment

Developing an Effective Social Media Policy for Corporates

If you don’t have a plan for your organisation on Social Media, Social Media will hijack your organisation’s reputation. While blogging on corporate social networking, I realised that great examples to follow, start with the ground rules. Here’s why: The … Continue reading

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Corporate Social Networking n U! How Much is Too Much

How much is too much on Social Media? As India Inc. gears up to harness the power of social networking for business benefit, the key debate that is raging among CIO’s already grappling with Cloud Computing is: What is it that … Continue reading

Posted in communications, Corporate, social media, Social networking | Tagged , , , , , , , , , , , | 7 Comments