Category Archives: Corporate

Not the Usual Yada- an Open Letter to Google, Facebook, Twitter, and all digital platforms

All social networks and search engines need to start seriously working on a common code of conduct, which keeps people safe online. And it starts with people understanding what they can share, and what they can’t when they sign-in, whether they can read English, or any other language or none at all. Continue reading

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10 Questions for CSR Game Changers

I was at a meeting with Dr. Bhaskar Chatterjee, Director General and CEO of IICA. Dr. Chatterjee is known for the Chatterjee Model for CSR reporting in India’s public sector undertakings. This model, after much change, debate and deliberation passed into … Continue reading

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Free Basics vs. Net Neutrality:What Ashok Jain may have said

when there are two sides, always look for the third eye view- my POV on Net Neutrality vs. Free Basics
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CSR: What you didn’t know about Section 135 and didn’t bother to find out!

There is a need to dispel the myths and mythology that surrounds knowledge and understanding of Section 135, of the Companies Act, 2013, which makes 2 percent contribution for CSR easy to criticize. Continue reading

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Road to a Digital Nation starts with building toilets

The three themes in Prime Minister Modi’s Independence Day address were Clean India, Skilled India and Digital India as a vision for Made in India. Here’s my personal take on how they link together. Continue reading

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The Leadership Legacy Mindset: lessons from observing leaders

Political leaders, social leaders, business leaders, have a decision to make. What after they have achieved all their professional and personal goals? Most try to do more of the same, perhaps in the hope that what worked well before will … Continue reading

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From myCrowd to iCloud- 5 Things iLearn from The Steve Jobs journey

There is so much out in the media about Steve Jobs, his iConic presence in the world of computing, music, movies, mobiles ever since he announced his decision to step down from his position of CEO of Apple Inc, that … Continue reading

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Co- creating with the Community- Satish Magar, Draft Land Acquisition Bill and farmers of Bhatta – Parsaul

“Can you help us make townships with our land?” asks Ajay Pal Singh, a farmer who has lost 300 bighas of land to Builders facilitated by the Greater Noida Development Authority in Bhatta-Parsaul. Lost? Says Singh, the Government (yes! The … Continue reading

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OMG! Social Media is EXPENSIVE!!

Time to do some myth busting! Myth 1: Social Media is CHEAP – for almost ZERO media cost and effort you can build massive Brand presence Myth 2: If people are talking about your brand on Twitter or LIKE ing … Continue reading

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F@$% FACEBOOK- BUILD your brands in NICHE Social Networks

I generally don’t use FOUR-letter words in my blogs, but this one is straight from one of the brand managers, I spoke with following FACEBOOK’s “taking down (of) the official India pages of fashion house French Connection UK and chocolate giant Cadbury’s … Continue reading

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